UAV RECON

I did a logo suite for a client that owns a drone utility surveillance company. He wanted a logo for his brand that looked crisp, futuristic and clearly depicted what his business does. We chose black and fluorescent green for the colors and went through a number of drone designs until the final was chosen. 

Process

We went through several iterations of the drone before deciding on the final. The wordmark was also adjusted and tweaked to add accented breaks between ligatures and to make the "O" resemble a targeting reticle at the client's request.

Initial Sketches

There were many initial sketches done for the logo.

Reverse

Final logo with reverse color scheme.