Legit Trips

The client, a travel agency that creates custom-tailored group trips for like-minded adults, wanted a fun and casual logo to reflect their sense of playfulness and adventure.

Process

An initial logo set was created, and as their business grew and began to focus more on tropical destinations, the logo was revisited and modified to reflect their specialty. 

First Sketches

Originally we went with blue and turquoise as their brand colors. The owners wanted something energetic but casual and something that would look good on apparel - primarily shirts and hats. So we went with a badge design with elements that appeared to be hand-drawn, including the bespoke script wordmark.

Finals

After modifying the logo to include beach-themed imagery and replacing turquoise with a pale orange, a final set of logos was decided. Different color schemes and layouts were used to create a branding system that could be used both digitally and on apparel.